This post was originally published on fxbros.com.
When my brother and I decided to start fxbros.com, we also wanted to find our own visual signature. One of the things I really wanted was to have a logo that would represents our mission/goal. After The Origin of “BKI”, here’s how we came up with the logo.
Our vision is about getting results, e.g. strength training in order to improve body composition (mostly lean mass/body weight ratio). A very good way to represent the information we are interested in is with graphs.
At that time, I bought Pumping Iron, 25th Anniversary DVD (you can see the original cover on IMDB). On the cover, there is Arnold showing is biceps (a side view of his arm). I saw it immediately: the contour of Arnold’s arm is the line of a graph! This is what the graph shows: a shoulder, biceps and forearm.
But the graph is more than a (famous) arm. The way to “read” the graph is by looking at the y-axis as results and the x-axis as time. The line shows 2 period of ups and downs (the gray or dark zone) and finally, the “hockey stick” (the white or light zone), where results skyrocket.
Of course, the transition from the dark zone into the light is happening when one discovers fxbros.com!
Until next post, Lift Consciously 